Our Services
& Brands

All-Inclusive Service

Our SERVICESMARTlite system offers real-time service and repair tracking, providing complete visibility of your equipment. It also takes care of asset management, Health & Safety compliance and inventory control for machines across your entire estate.

We offer a variety of service packages including all-inclusive service and repair of equipment, and will repair or provide loan machines so that you are never without a machine. Our all-inclusive service package includes:

    • Nationwide service on all equipment brands
    • Dedicated customer support line
    • Same day service, 7 days a week
    • Repair or replacement programme
    • Real-time asset management via our SERVICESMARTlite system


Our next day Switch service delivers a replacement machine and simultaneously collects the faulty unit, ensuring sites are not without equipment for long periods of time.

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The industry’s most comprehensive equipment rental offering, giving access to a whole range of innovative equipment without the requirement for capital spend. It is fully flexible and designed to expand and contract with contract wins and losses. Simplify minimises risk associated with equipment purchasing, and offers an all-inclusive service model that fixes costs.



ICEtrak is a unique telemetry system that gives real-time visibility of your equipment, so you can be sure you are getting the most out of your machines. The system can be fitted to a wide range of equipment brands, which enables us to support your entire estate.

ICEtrak can tell you where each machine is located, when it has been used and how long for – even down to the detail of how much water has been used. It also provides detailed Management Information about maintenance schedules, and when the next service is required. This information can be accessed remotely from any PC, tablet or smartphone.


ICE Smartcall

ICE Smartcall is a live video support call for onsite operatives and engineers - with a dedicated team of ICE specialists available to take their calls. At the touch of a button an ICE expert appears on the operatives mobile screen to help with any questions or problems. Our expert is also equipped with their own digital tools, with the ability to see what the operative shows them. 

The ICE expert can then write on their screen to guide the operative through their problem. Our expert even can share the appropriate manual or navigate to any web page that will help them further, live on their phone or tablet.


ICE Locator

ICE locator uses Bluetooth and GPS, providing pin point accuracy of equipment locations. This gives customers complete visibility of all assets across their entire estate, which leads to a reduction in lost equipment, and improved billing accuracy. When the ICE engineer attends a maintenance visit we can be sure of capturing ALL assets quickly and efficiently. This ‘industry first’ can provide unsurpassed accuracy in terms of asset data - particularly useful for the management of rental equipment.


ICE Direct

ICE Direct (previously Trade Cleaning Machines) is a subsidiary of Industrial Cleaning Equipment (ICE), and specialises in the refurbishment of all variations of cleaning machinery. Year on year there has been an increased demand for refurbished equipment from the markets across the globe, meaning we have been able to export large quantities of assets all over the world. 

ICE Direct also sell second hand machinery, through our Trade Counter, and have a huge selection of all types of equipment in stock and ready to go!

Visit ICE Direct

Our case studies?

Our customers know us best. Take a look at some of recent projects

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