1. Privacy and Your Personal Data

1.1 Industrial Cleaning Equipment Southampton Limited (‘ICE’) and Simplify Rental Limited (‘Simplify’) are committed to protecting the privacy of our employees, suppliers, customers and all those with whom we come into contact. This privacy policy (‘Privacy Policy’) is intended to inform you on how we gather, define, and utilise your Information (as defined below).

1.2 It applies to Information collected by us, or provided by you, whether in one of our contracts, through our ordering systems, through our site deliveries and service or via any other Information sharing channel that we use.  It is intended to assist you in making informed decisions when dealing with us (entering into contracts with us, using our website, operating systems and Apps, working for us as an employee or agent, working with us as a customer or supplier or dealing with us in any other working relationship where Information is shared). Please take a minute to read and understand this Privacy Policy.

1.3 All your personal Information shall be held and used in accordance with the EU General Data Protection Regulation 2016/679 ("GDPR") and national laws implementing GDPR and any legislation that replaces it in whole or in part and any other legislation relating to the protection of personal data. If you want to know what information we collect and hold about you, or to exercise any of your rights as set out in section 9 below, please write to us at the below address or via email at


Data Control, ICE, Sauber House, Rushington Business Park, Totton, Hampshire, SO40 9AH 

1.4 ICE and Simplify are the controllers of your Information for the purposes of the GDPR and are companies registered under numbers 02732684 and 08214571 respectively, and whose VAT numbers are 568 6984 63 and 154 1120 57 respectively.

2. What Information Do We Collect?

2.1 You may provide us with personal information such as name, address, postcode, email address, phone numbers, date of birth, bank account details and information about other members of your organisation or family ("Information"). You may provide us with Information in a number of ways:

2.2 From time to time we may give you the option to provide us with Information about other people in your life, for example as an employee, you have the option to tell us the contact details of your next of kin. We do not use this Information unless contact is required in the case of an emergency during your employment with us.

2.3 We may collect Information about your computer, mobile phone or device, including where available your IP address, operating system, browser type and the geographical location of your computer, phone or device for system administration purposes. This is statistical data about our operational performance and service delivery and any Information that we share does not include personal data.

3. What Information do we collect on our Apps, operating systems and website?

3.1 When using our Apps, operating systems or website, you may provide us with the following Information:

a) your name, site address and contact details (email address and telephone number) if you use our Apps to track equipment, vehicles or field based staff;

b) Information that allows us to identify your physical location, where you have agreed to it being used for the contact at sites using our goods and services; and

c) other Information that may be provided by you when adding content to our App, website or other web-based tools or operating systems

4. What Information do we collect from our suppliers, customers, agents and partners?

4.1 When you enter into a contract with us for goods and services, we may collect the following Information when you purchase from us or supply to us:

a) your name and contact details, email address, job title, address, telephone number

b) your physical location

c) bank account details for payment for suppliers, partners and agents

5. How we use your Information

5.1 We will hold, use and disclose your Information for our legitimate business purposes including:

a) to keep you up to date about important changes to our business;

b) to direct-market products and services (including push notifications), advise you of news and industry updates, events, promotions and competitions and other information. Before we do so, you will be given an option to opt-out of such communications and an option to unsubscribe will also be provided with each communication;

c) to answer your queries;

d) to provide further services to you by sharing your Information with other companies within our group of companies;

e) to release Information to regulatory or law enforcement agencies, if we are required or permitted to do so.

5.2 We may process certain sensitive personal data (known as special category data in GDPR) where you include it in information you send to us e.g. if you include information about your health in your employee induction process. We have processes in place to limit our use and disclosure of such sensitive data other than where permitted by law.

6. The legal basis for processing your Information

6.1 Under GDPR, the main grounds that we rely upon in order to process your Information are the following:

a) Necessary for compliance with a legal obligation – we are subject to certain legal requirements which may require us to process your Information. We may also be obliged by law to disclose your Information to a regulatory body or law enforcement agency;

b) Necessary for the purposes of legitimate interests - either we, or a third party, will need to process your Information for the purposes of our (or a third party's) legitimate interests, provided we have established that those interests are not overridden by your rights and freedoms, including your right to have your Information protected. Our legitimate interests include responding to requests and enquiries from you or a third party, fulfilling customer, supplier and employment contracts, managing our operational performance and customer service delivery, informing you about our products and services and ensuring that our operations are conducted in an appropriate and efficient manner;

c) Consent – in some circumstances, we may ask for your consent to process your Information in a particular way.

7. How we share your Information

7.1 In certain circumstances we will share your Information with other parties. Details of those parties are set out below along with the reasons for sharing it.

a) Other parties within our group of companies: Your information may be shared within our Group of UK companies, as certain processing functions within ICE and Simplify are centralised.

b) Trusted third parties: In order to provide certain services, we will share your information with third party service providers such as IT infrastructure companies, payroll and pension administrators and email logistics providers. We will not share your data with any third party where it is not necessary to do so to provide a service to you or fulfil a contract with you.

c) Regulatory and law enforcement agencies. As noted above, if we receive a request from a regulatory body or law enforcement agency, and if permitted under GDPR and other laws, we may disclose certain personal information to such bodies or agencies.

d) New business owners. If we or our business merges with or is acquired by another business or company, we will share your personal information with the new owners of the business or company and their advisors. If this happens, you will be sent notice of such event.

8. How long we hold your Information

We will only retain your Information for as long as is necessary for the purpose or purposes for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. For example, if we receive your Information when you apply for a job, we will retain your data for as long as is necessary to process your application and maintain application statistics. For payroll related Information it may be necessary to hold your Information for 6 years for third party regulatory purposes e.g. for HMRC. In certain circumstances, once we have deleted or anonymised your data, we may need to retain parts of it (for example, your email address), in order to comply with our obligations under GDPR or other legislation, or for fraud detection purposes.

9. Your rights relating to your Information

9.1 You have certain rights in relation to personal information we hold about you. Details of these rights and how to exercise them are set out below. We will require evidence of your identity before we are able to act on your request.

a) Right of Access. You have the right at any time to ask us for a copy of the Information about you that we hold, and to confirm the nature of the Information and how it is used. Where we have good reason, and if the GDPR permits, we can refuse your request for a copy of your Information, or certain elements of the request. If we refuse your request or any element of it, we will provide you with our reasons for doing so.

b) Right of Correction or Completion. If Information we hold about you is not accurate, or is out of date or incomplete, and requires amendment or correction you have a right to have the data rectified, updated or completed. You can let us know by contacting us at the address or email address set out above.

c) Right of Erasure. In certain circumstances, you have the right to request that Information we hold about you is erased e.g. if the Information is no longer necessary for the purposes for which it was collected or processed, or our processing of the Information is based on your consent and there are no other legal grounds on which we may process the Information.

d) Right to Object to or Restrict Processing. In certain circumstances, you have the right to object to our processing of your Information by contacting us at the address or email address set out above. For example, if we are processing your Information on the basis of our legitimate interests and there are no compelling legitimate grounds for our processing which override your rights and interests. You also have the right to object to use of your Information for direct marketing purposes.

You may also have the right to restrict our use of your Information, such as in circumstances where you have challenged the accuracy of the Information and during the period where we are verifying its accuracy.

e) Right of Data Portability. In certain instances, you have a right to receive any Information that we hold about you in a structured, commonly used and machine-readable format. You can ask us to transmit that Information to you or directly to a third party organisation.

This right exists in respect of Information that:

While we are happy for such requests to be made, we are not able to guarantee technical compatibility with a third party organisation's systems. We are also unable to comply with requests that relate to Information of others without their consent.

9.2 You can exercise any of the above rights by contacting us at the address or email address set out above. You can exercise your rights free of charge.

9.3 Most of the above rights are subject to limitations and exceptions. We will provide reasons if we are unable to comply with any request for the exercise of your rights.

10. Consent

To the extent that we are processing your Information based on your consent, you have the right to withdraw your consent at any time. You can do this by unsubscribing via the link provided in any direct marketing communication, or contacting us at the address or email address set out above.

11. Cookies

11.1 Similar to other commercial websites, our Website uses a technology called "cookies" and web server logs to collect information about how our Website is used. A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies

11.2 Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our Website.

11.3 Cookies, in conjunction with our web server's log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the website are most popular. This helps us gather feedback so that we can improve our Website and better serve our customers. Cookies do not allow us to gather any personal Information about you and we do not generally store any personal Information that you provided to us in your cookies.

11.4 We use ‘session’ cookies which enable you to carry information across pages of the Website and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Website is being used and to improve its structure.

11.5 We also use ‘persistent’ cookies which remain in the cookies file of your browser for longer and help us to recognise you as a unique visitor to the Website, tailoring the content of certain areas of the Website to offer you content that match your preferred interests.

12. Accessibility of Online Systems

12.1 ICE and Simplify recognise the importance of providing online systems that are accessible to everyone and are easy to use. This section outlines our ongoing commitment to making our online systems accessible and explains some of the accessibility features of these systems.

12.2 System accessibility means that people with disabilities can use these systems. More specifically, system accessibility means that people with disabilities can perceive, understand, navigate, and interact with the website, Apps and operating systems, and that they can contribute. Accessibility features include Narration, Text to Speech and Magnification. We continually strive to keep our system access updated to maintain accessibility for all.

13. Changes to our Privacy Policy

This privacy policy can be changed by us at any time. If we change our privacy policy in the future, we will advise you of material changes or updates to our privacy policy by email, where we are holding your email address.

14. Complaints

If you are unhappy about our use of your Information, you can contact us at the address or email address above. You are also entitled to lodge a complaint with the UK Information Commissioner's Office using any of the below contact methods:

Telephone: 0303 123 11113 Website: Post: Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF